Marshal McLuhan was a very astute fellow and ahead of his time. He essentially predicted the chaos that is called social media in 2021. It is easy to see why that social media influences people in many different ways. It makes people feel happy, sad, mad… it makes people angry…

What is Elaboration Likelihood Model Theory (ELM)? Basically, the theory helps define two types of considerations that go into a consumers decision making. One consideration is the motivation behind the consumer, and the other is the peripheral. An example of this that I found helpful is think about a backpack…

The Two-Step is not only a popular dance move that Tik-Tokers all over like to use when it is trending online, but it is also a social media and communication theory. Of course you may ask yourself “what is the two-step theory, Lee?” It is simple. Think of someone online…

After reading and listening about the magic bullet or hypodermic needle theory, I recognize that it may have become more obsolete since modern media has advanced. As information is more readily available online at one’s fingertips, it is much easier to check information. …

What is the wedding tax? It is the price gouging of any service when it is provide to a wedding. But why is this a thing? Why does it exist? Why is it so annoying to young couples just trying to have a nice wedding on a budget? Why am…

Yes. It was winter 2018 in nice, warm Jacksonville Florida. I was working for Sony as a camera salesman, shooting weddings as a photographer, going to sunrises with my buddies to get some creative shots for Instagram. A large YouTuber, Peter Mckinnon, was a favorite of mine. I tried to…

Disney’s Cruella will release on May 28, 2021. Marketing campaigns for the movie will come in three major sections: pre-release, release, and post-release. Currently we are in the pre-release phase, but this document will outline all three phases. The pre-release phase will drive consumers to buy into the movie on…

Almost every company with a moderate following will likely go through some sort of bad publicity that will really impact their presence on social media. Using the good and bad examples of the worlds largest companies can really help moderate any crisis situation for the company you manage social for. …